The reality show focuses on the hard work and dedication to a way of life that is hard to understand unless you've lived it. The brothers have built quite a business supplying local produce at their own farm stand, selling to local restaurants, and adding baked goods from their own bakery to their offerings.
Their message is to buy local and support local farmers. Their hope is to make farming "cool". I sincerely smile when I wish them the best of luck. Their unorthodox "beefcake" style will capture attention, and I think their message comes through loud and clear.